ABOUT

For the past two years, I’ve worked with Paula Jassir, a Colombian fashion brand to elevate their brand through international photoshoots.

I led creative direction, casting, and logistics, ensuring each shoot felt intentional, seamless, and aligned with an aspirational brand vision.

Woman in a white fluffy fur coat, black pants, green baseball cap with a white logo, holding a white purse with a chain strap, standing on a sidewalk at night.

Each photoshoot has been different capturing the essence of their collection and growth

3 in Chicago

1 in New York

Chicago 2024

Chicago 2024

Tales of Manhattan

Avant L’Hiver

New York 2025

Chicago 2025

Two young women standing side by side indoors, dressed in strapless mini dresses, one in black with star patterns and the other in white with small moon and star patterns, against a wooden wall with shelves and vases.

Meet me in Chicago

A woman in a white blouse and dark skirt walking a Dalmatian dog along a city sidewalk near a river. Tall buildings are visible in the background under a clear blue sky.

Glowing Edge

A woman squatting in front of a white brick wall, wearing a black dress and boots, with her chin resting on her hands, looking thoughtfully into the distance.
Two women holding hands walking across a city crosswalk with yellow taxis and tall buildings in the background.